Memphis is buzzing with excitement over the Grand Opening of our very own IKEA. The iconic blue building with yellow letters beckons with the promise of inexpensive home goods, plenty to look at, and delicious, inexpensive meatballs.
Let’s face it, though. IKEA can be equal parts awesome and overwhelming, and a trip with kids requires a strategic battle plan. Enter: The IKEA Doula.
You know the drill by now: Doulas provide families with physical, emotional, and informational support during pregnancy, childbirth, and the postpartum period. We joke among colleagues about wishing we had a “Life Doula” to support us through difficult-to-navigate situations. Why should IKEA be any different?
Your IKEA Doula provides physical support during your trip.
Parking is a breeze with your IKEA Doula. She’ll drop you off right at the entrance and meet you inside. Having trouble juggling your list, coffee, cart, and purse? Don’t worry, your IKEA Doula can help! Need someone to watch your things while you take a much-needed potty break? We got you. Need one grownup to push the stroller so you can push the cart? Hold your spot in the food line because your toddler has to go potty RIGHT NOW even though they didn’t when you asked them ten minutes ago? We’ll even help you remember to sit down on the display couches and help you stay hydrated while you attempt to walk the entire store.
Your IKEA Doula provides you with the emotional support you need to make it through the store in one piece.
Feeling overwhelmed? Wondering why you decided to even do this opening week? Need help keeping your goals in mind? This is where your doula shines. She’ll remind you you’re not alone, there’s nothing wrong with sitting down for 30 minutes to regroup, that it’s okay to not know which color you want right now. If you’re exhausted, she won’t judge you for taking a nap in one of the micro-apartments. It helps them look more realistic, right? She’ll listen as you process how this piece will fit in your room versus that one, and won’t tell you that you’re overthinking and to “OMG JUST PICK SOMETHING ALREADY. IT’S A COFFEE TABLE.” Your doula knows it’s never just a coffee table and will listen and validate all of your feelings.
Your IKEA Doula is fully equipped to give you the informational support you need for a successful trip.
If you’ve never been to an IKEA before, your doula can help talk you through the process. If you need a list-making ninja, she’ll make sure you’ve got the best list for you. She’ll help you take measurements so you can know if that couch will indeed fit in your living room, and will help you locate every item you need in the warehouse part of the store. She’ll help you find item number and help you make sure you haven’t forgotten anything.
There’s no such thing as an IKEA Doula, but don’t you wish there were?!
Alas, this magical creature called the IKEA Doula isn’t real, but if you’re pregnant or a new mom in Memphis, you can get this kind of support through this beginning stage of parenthood! Experience that same magic in the form of birth doulas, postpartum doulas, overnight doulas, childbirth education, and lactation support.