Itty Bitty Bella | Boutique Week

Itty Bitty Bella is a baby boutique staple located in Collierville, TN. Their colorful displays, wide selection of items from baby to toddler, and knowledgeable staff will keep you coming back again and again.

When you walk into Itty Bitty Bella, it's like being transported into a whimsical wonderland where high-quality meets unique and fun for your growing baby. Every display is lovingly crafted and everything is clearly designed with the customer's experience in mind.

Itty Bitty Bella


Itty Bitty Bella offers a truly concierge baby registry service that is hard to beat!

Appointments are required for the baby registry at Itty Bitty Bella to ensure you get full attention and the best service possible. After you schedule your appointment, someone will walk around the store with you, talk you through all of your options, and make note of everything along the way. Your registry items are then put into a computer, and then each mom-to-be gets their own folder where Itty Bitty Bella records who purchased which item. You will have access to this folder when your registry is complete, so don't worry about losing that calling card!


One thing we thought was especially fabulous about Itty Bitty Bella's registry is that everyone gets their own shelf in the back where they can reserve and pre-order items that they have their heart set on. After baby is here, you come to a closeout appointment to do exchanges and can take advantage of the 15% discount on any remaining items on your registry.

All your baby "stuff" in one place

While other boutiques focus more on clothes and high-end gifts, Itty Bitty Bella can equip you with your everyday baby needs. Whether you're a minimalist or a baby gear aficionado, babies do come with a certain amount of "stuff" to help make our jobs as parents easier. Here, you can find strollers, bassinets, dining accessories, high chairs, car seats, toys, books, and most other odds and ends you can think of.


In addition to carrying many of your favorite brands, Itty Bitty Bella also boasts an impressive Skip Hop collection!

What's a baby to wear?

When it comes to trendy, yet high-quality clothing options, Itty Bitty Bella doesn't disappoint. Kissy Kissy, Pink Chicken, and Kickee Pants fill the back of the store and we had to pry ourselves away from feeling all of the soft, sweet baby outfits! They even have a selection of matching sets for twins.

Have you felt Kickee Pants clothes yet?

Fret not, Itty Bitty Bella has you covered with the smocked outfits you love!

Once you have clothing covered, you can't forget shoes! Right now they are excited about their fall Livie and Luca collection and the Wee Booties (aka "Huggs") that are in stock. They also carry moccassins from Freshly Picked and Native shoes for getting messy outdoors.

Do they make these Livie and Luca boots for grownups?

We are squealing over these, too!

And of course, you can't have a Southern baby boutique without monogramming! Itty Bitty Bella's monogramming service starts at $11 and goes from there. We may or may not monogram everything at prices that reasonable ;).

Monogram all the things!

Itty Bitty Bella is extremely active on social media, so it's easy to follow along and keep up with sales, new items, and contests.

Once you've taken a peek at Itty Bitty Bella and found something you love for baby, take care of mom and pair it with one of our online gift certificates!

Who is the best OBGYN in Memphis?

As a doula, I am frequently asked or am privy to some variation of the question, “Who is the best OBGYN in Memphis?” Variations include: What do you know about Dr. XYZ? Has anyone had a totally intervention-free birth with Dr. XYZ? Does Dr. XYZ induce at 41 weeks like my current OB? Can anyone tell me who their favorite OB is and why? Have any of you had a VBAC in Memphis with Dr. XYZ? I’m new in town and need a new OB. Who do you recommend? Have you ever worked with Dr. XYZ? What are they like? Then come the responses. ALL of the responses. The asker soon finds themselves inundated with options, choices, and opinions, and may be left feeling more confused than before she asked. The truth is, it’s a loaded question. People choose their OBGYNs for a variety of reasons, some of which they may or may not disclose, and their answers don’t tell you what that doctor-patient relationship would look like for you.

best obgyn in memphis

Where crowdsourcing falls short

Although crowdsourcing can be a great way to procure a list of options, there isn’t one single best OBGYN in Memphis. When you see an OBGYN for your pregnancy and birth, you are receiving care that is highly individualized. Your doctor is looking at your individual pregnancy and health history and drawing from their knowledge and experience to give you the best care they can. Perhaps you consulted with that doctor people are raving about and left feeling underwhelmed- the doctor who was perfect for your sister or best friend may not be what you need at all, and that’s okay!

How to find the best OBGYN in Memphis...for you

Aside from insurance considerations, the top three things to consider when choosing an OBGYN are personal connection, communication style, and similar values surrounding pregnancy and birth. Let’s break it down:

Personal connection: This isn’t priority #1 for everyone, but it’s something to consider. If you value one-on-one care, a solo or smaller practice may better suit your needs than a larger group with a rotating call schedule. If you choose a larger group, do you feel comfortable with each doctor in the practice?

Communication style: Does the doctor you choose take the time to listen and understand your questions and concerns, or do you feel like you’re talking past each other? Do you know that you can always get the answers you need to make important decisions about your care? Finding an OB who speaks your language is important!

Similar values: Think about the things that are most important to you for this pregnancy and birth. Write them down if you feel the need. Different doctors have different passions, strengths, and perspectives. Ask them how they typically handle things that matter to you, like freedom of movement, inductions, post dates, pushing and delivery positions, TOLAC, modesty, cervical checks, monitoring, fluids, cord clamping, skin-to-skin, any health conditions you already have, cesareans, postpartum depression and anxiety...their answers will tell you a lot about their individual practice style and can inform your choices.

There’s no magic formula for choosing an OBGYN, but finding one that you are comfortable with, speaks your language, and shares your values? That’s where the magic happens.

Why postpartum support matters

nestOur society places a high value and emphasis on pregnancy and preparing for birth. We make elaborate pregnancy announcements with social media, throw gender reveal parties, register for and host baby showers, and renovate nurseries. We take great care to learn about birth, whether it’s through the experiences of others, the internet, books, or a childbirth class. We craft our nests lovingly in anticipation for the arrival of our little ones. But the reality is, aside from comments about how you should “sleep while you can,” nobody is preparing us for the reality of motherhood.

Reality: there’s nothing glamorous about motherhood.

Motherhood is beautiful, but it’s gritty. It’s raw. You’re recovering from birth and sleeping in the bassinet next to you is your heart outside of your body. The baby you’ve dreamed about is here, but maybe it’s not like what you expected. Every relationship you have has changed before your very eyes. Some of it’s good, and some of it takes time to grow into. For every posed newborn photo and smiling selfie there’s a restless night, not enough coffee, a nagging feeling of “Am I doing this right?” that manages to creep in uninvited. Visitors come, but it’s not always at a great time. Meals come, and while you love lasagna, you’ve had it 3 nights in a row and would kill for a salad right about now. You might have lots of family around, but they all did things differently and you’re left feeling unsure. Then it all drifts away and there’s you and this baby that is yours to love and care for. Not everyone experiences all of this, but if you’ve been there I bet you can find at least one thing that makes you go, “Mmmhmm.” Let’s all do each other a favor and acknowledge that this is deep water we travel into, and we all need help to stay afloat.

Planning for postpartum

So you’ve written your birth plan, taken your childbirth class, perhaps even hired your doula. You’re as ready as you can be for birth, but what about after baby’s here? That’s what all of this is about, right? Here are a few things to consider as part of your postpartum plan: Visitors: Who will be visiting, and when? Do you have any special considerations? Social media: Who will announce the birth? Who is allowed to post photos? Meals: Will anyone organize meals for you? Do you have room in your freezer, or do you need to make space? Household tasks: Who will help with household tasks? Do you have pets to consider? Self-care: Who will be there to help take care of you? (Yes, you!) Do you have a strong support network or do you anticipate needing extra help? Social network: Who can you call if you need to reach out? Who can your partner call if he needs to reach out? When can they be reached?

You don’t have to go it alone

The most important thing to remember about those early baby days is that you are not alone! If you don’t already have a strong support network, or you feel more comfortable asking for help from someone who isn’t as close to you, a postpartum doula can help! At Doulas of Memphis, our focus is on taking care of you and your needs as you adjust to a new baby. Our doulas are available to you both day and night, so we can customize our support to fit your family. Do you need more help in the morning or the evening? Are you desperate for a night of sleep? We’ve got it covered. We can take care of the little things so that you can feel rested, relaxed, and ready to take on the day.  Postpartum support matters because YOU matter!

To learn more about postpartum doula services and how we can help your family, click here.